Homework 2

Why is social media an important part of an organization’s marketing strategy?

As the Internet and especially social media becomes more and more common in the world wide web it gets in the focus of companies trying to take advantage of this huge pool of information! It's a great way to use social media as a tool of promotion, which is a huge part of the marketing mix! Think of the enormous amount of money companies are spending for advertising in the Super Bowl. Millions of dollars for a few seconds of advertising in the halftime break. And now think of a network as Facebook where 700 million users could possible see your advertising by a relatively small amount. I think the choice where to spend your money is clear. If you now know that the Internet and the number of people accessing it grows day by day it becomes even more valuable for companies! And this is not the end amazon for example has a profile for every customer if you go to there website they show you a personalized offer based on your earlier purchases and your search via there search engine. They use there Internet search engine as a complete marketing mix machine!


Why is it important to market yourself?

You can have the best product in the market the newest technologie to build your product and the best employees but do not sell one piece! If nobody knows your campany and your product exist nobody will buy it. Due to this fact it is very important that you build up your brand and become awared on the market you want to sell your stuff. You can reach this goal by beeing represented at a trade fair or contacting potential customers. There are so many ways for a company to make thier name in the market but I think an upcoming and very attractive way is using social media. Nowhere in the world you can reach customers more easy than using the internet! 


How can you build your brand online?

I think the easiest way to build your brand online is using social media by advertising in some social networks. Nowhere in the world you will meet so many customers in one place. If they enjoy a product they will share it with their friends which could lead their friends to share it with another group of people. This could lead to a massive spread all over the internet! A good example of this way to reach people is the figt against the warlord Kony in Uganda! After posting a video of his crimes on 5th of march this year via facebook the viewers count is now 79.277.982. This shows the power of multinational networks.

Another way could be search engine optimization. Over 80 percent of the internet users begin their search by using one the search engines like google,yahoo, bing etc. Due to this fact it is very important to place your companies website in the first 10 places on the search engine ranking page! Google as the worlds biggest search engine provides you with two ways to reach this goal, one way is paying for google adwords the other option is the earlier metioned search engine optimization where you optimize your internet site to get part of the natural ranking.